This post was originally published on Auto Success
DealerAI announced the launch of Multi-Agent Generative System (MAGS), a next-generation AI platform designed to provide car dealerships and auto groups with an advanced, customizable AI solution that enhances online customer interactions, automates key workflows and scales with business needs.
Unlike basic AI systems with rigid, one-size-fits-all automation, MAGS allows dealerships to create a team of AI agents for specialized business functions with instant, accurate responses. This advancement enables dealerships to adapt to diverse customer behaviors, improve engagement and optimize operations for long-term success. MAGS is now integrated into DealerAI’s chatbot and Reach, its SMS and email follow-up automation tool, ensuring AI-powered engagement across multiple communication channels.
Expanding AI Capabilities for Smarter Customer Interactions
MAGS ensures each AI agent is highly specialized, asks relevant follow-up questions and engages customers in more meaningful interactions. With MAGS, online conversations become more dynamic and data-driven, allowing dealerships to capture valuable customer insights and optimize sales and service cycle performance. AI agents powered by MAGS can specialize in different areas, such as:
- Sales and Lead AI: Engages leads, recommends vehicles and assists with financing inquiries.
- Service and Fixed Ops AI: Automates appointment scheduling, problem-solving and follow-ups.
- Parts and Accessories AI: Provides real-time stock updates and suggests relevant add-ons.
- Trade-In and Appraisal AI: Gathers trade-in details and provides procedure guidance.
- F&I AI: Guides customers through financing, warranty options and protection plans.
- Managerial AI: Oversees and checks other AI agents to guarantee accuracy and performance.
Scalable AI for Multi-Location Dealerships
For auto groups managing multiple locations, MAGS addresses the challenge of standardized AI responses by enabling:
- Customize AI interactions at the store level, ensuring region-specific engagement.
- Seamless updates to AI responses allow teams to add messages, offers and promotions without complex reprogramming.
- Scalable AI integration, ensuring adaptability as business strategies evolve.
AI That Evolves With Dealerships
“Technology should simplify, not complicate. MAGS is designed to provide dealerships and auto groups with the flexibility to refine AI as their business needs change,” said Bryan Xu, founder of DealerAI. “By enabling dealerships to train AI agents for specific roles, MAGS improves operational efficiency and helps businesses remain competitive in a rapidly evolving automotive market.”
Now available in the U.S. and Canada, MAGS is integrated into DealerAI’s chatbot and Reach automation tools. It also connects with CDK Global, XTime, Tekion and other dealership management systems to enhance AI capabilities.
