We cannot stress this enough, CUSTOMERS ARE THE LIFEBLOOD OF ANY E-COMMERCE BUSINESS! Without customers, you do not have a business. We often receive the question, “How can my website stand out from competitors without lowering prices?” In the article, “Customer Service Isn’t Dead – Your Strategy Is,” we emphasize the significance of having a detailed customer service strategy that provides an enjoyable customer experience. Customers seek security when shopping and making purchases on your site; they want to trust the businesses they engage with. Creating a robust customer service strategy should never be underestimated.
Also, how to effectively listen to your customers. A tactic that some businesses have been implementing is creating a “Customer Service Bill of Rights.”
What is a “Customer Service Bill of Rights”?
For customers just learning about your business, you should share what they should expect from shopping on your site. We recommend creating a custom “Customer Service Bill of Rights.” Your Customer Service Bill of Rights should share your commitment to customer service, including any policies and procedures you have in place. Displaying your Customer Service Bill of Rights on your site will improve the customer’s sense of security and confidence when shopping with you.
Like any government has a “Bill of Rights,” so should your business. What does this look like? It could be a page on your website that outlines how customers can expect their purchases to be handled when they shop with you. Some examples of items you could include in the Customer Service Bill of Rights are:
- A commitment to responding promptly to all inquiries
- Clear explanations on returns, refunds, and exchanges policies
- An explanation of how long it takes for a response to any service issues
- A guarantee on the delivery time frames of orders
- An explanation of how customers can reach out with any inquiries or concerns.
- Assurance that you only sell authentic products
- Orders are 100% secure
- How will you make it right to the customer if there were any damages or errors to their order?
Do not be afraid to showcase this on your site or your business. Let customers know what they can expect by purchasing from you. Not only with this help increase customer loyalty, it will also help create trust in your business. It shows them you prioritize customer experience when doing business with your site.
This document will also bring clarity to the customer and help cut down on time since they already know their rights when shopping with you. Displaying your Customer Service Bill of Rights also has SEO benefits as well! This will also help increase your organic traffic while separating yourself from the competition!
Customer service should always be your top priority. A good customer service strategy is essential for the success of any e-commerce business. Remember, customers are the lifeblood of any business and should never be taken for granted. Customer Service Bill of Rights gives customers the clarity they need when shopping from you. And in return, it will help build upon the trust that customers have for your business. It’s a win-win scenario! Investing in customer service will go a long way in ensuring your business continues to thrive for years to come.
