This post was originally published on Auto Success
PCMI (Policy Claim Management International) has introduced loyalty program management capabilities within its Policy Claim and Reporting Solutions (PCRS) platform. According to the company, this enhancement allows administrators to manage the complete lifecycle of loyalty-backed warranties in one centralized system, empowering dealers to boost service drive revenue, enhance customer retention and stand out in a competitive market.
The new loyalty program capabilities in PCRS empowers administrators to support dealers in driving repeat business by incentivizing customers to return for future services. Dealers can offer no-cost warranties — such as parts and labor, engine for life, battery for life, or lot programs — directly through the service drive. These programs provide customers with added peace of mind, trust, and value, enriching their overall experience.
The key advantage of running loyalty programs in PCRS is its streamlined, all-in-one approach that eliminates the need for third-party tools and reduces administrative complexity. It seamlessly integrates with leading Dealer Management Systems (DMS) to ensure smooth data flow and keep all operations centralized within the platform. This solution ensures that administrators and dealers can run robust programs with unmatched efficiency and ease, enabling them to deliver exceptional customer experiences while optimizing operations.
PCRS Loyalty Program Features:
End-to-End Lifecycle Management: Manage every aspect of loyalty programs within PCRS, including product setup, contracting, claims adjudication, participation programs and reporting — all in one place.
Seamless DMS Integration: Compatible with major Dealer Management Systems ensuring efficient data flow and eliminating the need for additional platforms, training, or system changes.
Automated Warranty Creation and Engagement: Automatically generate warranties from repair orders and send personalized welcome emails to customers, fostering trust and repeat business without adding administrative burden.
Flexible, Customizable Programs: Enable dealers to offer tailored warranties such as battery for life, engine for life, or parts and labor warranties with fixed or lifetime terms that align with their unique business needs.
Comprehensive Reporting and Insights: Access detailed reporting within PCRS to monitor program success, profitability, and customer engagement metrics in real time.
“Our goal is to make loyalty program management as seamless as possible for administrators and dealers,” said Mark Nagelvoort, CEO at PCMI. “PCRS provides an integrated solution that drives real results — boosting profitability, retaining customers, and simplifying operations. With no new training or heavy lifting required.”
