This post was originally published on Auto Success
Dealer Solutions & Design (DSD), a Safe-Guard Products International, LLC. company and leader in dealership fixed operations design, consultations, equipment specs, installation and project management for new and renovated automotive facilities, has announced an innovative solution alongside a comprehensive rebrand. DSD’s rebrand is complete with a website refresh, a new logo and the launch of Asset Genius, a cloud-based software application and asset management platform that is revolutionizing dealership asset management capabilities.
The rebrand reflects DSD’s evolution since its acquisition by Safe-Guard 18 months ago and reinforces its commitment to innovation and excellence in the automotive industry. The company’s refresh encompasses a new visual identity, enhanced digital presence and expanded service offerings that showcase its focus on technological advancement and operational efficiency.
“I am incredibly excited to unveil our new brand identity, which represents a bold step forward for our company,” said Michael Bolden, CEO at Dealer Solutions & Design. “This rebrand is not just about a new logo and website — it’s a reflection of our drive towards adaptability, smart growth and unmatched client support. We’re focused on enhancing the way we serve our clients, offering them even greater value through expanded services and more efficient, cutting-edge solutions. As we continue to evolve, our dedication to helping dealerships thrive remains unchanged, and we’re thrilled to provide an even stronger foundation for success in the future.”
Central to this transformation is the launch of Asset Genius. The application uniquely combines cutting-edge technology with live support, ensuring dealerships have continuous assistance beyond project completion. This robust platform provides dealerships with unparalleled visibility and control over their equipment through real-time monitoring of equipment health, proactive maintenance scheduling and comprehensive performance metrics, helping dealerships optimize operations and significantly reduce maintenance and repair costs.
“Merging software, data and fixed asset management into a singular solution is far overdue,” said Josh Currie, vice president of corporate development at DSD. “With our vast experience in service facilities and more than 20 years of data collection, we listened to our clients’ needs and created a solution that we believe will become imperative to their operation. I am increasingly excited about the vision and direction of DSD along with our unwavering desire to innovate in the interest of perfecting client experience.”
As a cloud-based solution, Asset Genius offers seamless fixed asset management with full app and web-based support, empowering users to access data anytime, anywhere. The inclusion of QR technology simplifies scheduling maintenance requests, inventorying and reviewing individual equipment.
Users benefit from an internal “live person” contact through DSD Project Care for warranty support and general assistance, ensuring efficient service booking and app help. By maintaining an equipment service history and cost log, along with photo cataloging, dealerships can maintain detailed records, assess equipment condition effectively and easily highlight dangerous or inoperable equipment. The platform also provides individual site-based data and integrates full group data across multiple dealerships.
DSD’s transformation extends beyond digital innovation, with expanded operations in Atlanta and a growing presence in Denver. The company continues to strengthen its commitment to providing comprehensive national coverage while maintaining its signature “Concept to Completion” approach.
