This post was originally published on The Shop Magazine
Performance off-road lighting company RIGID Industries has named Andy Kroll its new president.
In his new role, Kroll will work closely with RIGID’s executive team to set long-term objectives, pursue innovation in lighting technologies and foster strong partnerships with dealers, distributors and OEMs, the company stated in a press release. Under his leadership, RIGID aims to expand its global footprint and solidify its reputation as a go-to provider of high-performance lighting solutions for off-road enthusiasts.
“RIGID Industries has been leading the aftermarket industry in off-road lighting technology for nearly two decades,” said Kroll. “RIGID’s mission is to provide the toughest, most advanced off-road lighting systems to help empower people’s adventures, and I couldn’t be more excited to join the team.”
Kroll worked at Polaris for 12 years, leading sales and marketing efforts for Polaris Snowmobiles and Off-Road Accessories, as well as running Polaris’ aftermarket businesses. He has eight years of branding and business strategy experience from his time as a senior brand manager at General Mills.
